Marketing/Management Journal Online

    NOTE:  Most articles that are located in the journals listed below can be found in full text at the databases located at the  UMUC Library Serivces web page.  The database inwhich each journal can be found is located at the end of each journal/magazine name.  Please make sure to read the introduction at the begining of the Library Services web page to get yourself familiar with searching these databases.  The databases listed at the Library Services web page is available to all UMUC Students.
     

  1. Advances in Consumer Research (full text not available)
  2. Advertising Age (Academic Universe/LEXIS-NEXIS)
  3. American Demographics (ABI/Inform Global  or Academic Universe/LEXIS-NEXIS)
  4. Brandweek (ABI/Inform Global , Academic Universe/LEXIS-NEXIS or Promt)
  5. Communication Monographs (full text not available)
  6. European Management Journal (ABI/Inform Global  or Academic Universe/LEXIS-NEXIS)
  7. Fortune (Academic Universe/LEXIS-NEXIS)
  8. Harvard Business Review (ABI/Inform Global or Academic Universe/LEXIS-NEXIS)
  9. Journal of Advertising (ABI/Inform Global  or Academic Universe/LEXIS-NEXIS)
  10. Journal of Advertising Research (ABI/Inform Global , Promt or Academic Universe/LEXIS-NEXIS)
  11. Journal of Brand Management (full text not available)
  12. Journal of Business Research International Journal of Research in Marketing (full text not available)
  13. Journal of Consumer Psychology (full text not available)
  14. Journal of Consumer Research (Academic Universe/LEXIS-NEXIS)
  15. Journal of Marketing (Academic Universe/LEXIS-NEXIS)
  16. Journal of Marketing Research (Academic Universe/LEXIS-NEXIS or Promt)
  17. Marketing News (Academic Universe/LEXIS-NEXIS)
  18. Marketing Research: a magazine of management and application (ABI/Inform Global  or Academic Universe/LEXIS-NEXIS)
  19. Psychological Review (full text not available)
  20. Psychology and Marketing (full text not available)
  21. Sloan Review (ABI/Inform Global  or Academic Universe/LEXIS-NEXIS)
 
     Web Sites
  1. Advertising Age
  2. American Marketing Association
  3. Arbitron
  4. Back Channel
  5. Collection of links to media research and marketing tools
  6. Fortune
  7. The Hermes Project
  8. IMRI
  9. iVALS Values and Lifestyles Program
  10. Journal of Computer-Mediated Communication
  11. The Kantar Group
  12. MARC
  13. Market Facts
  14. Marketing Links
  15. Marketing Rearch On-Line
  16. Marketing Science Institute
  17. Martiz
  18. MIT Media Lab
  19. NFO
  20. NPD
  21. Prizm
  22. Project 2000 at Vanderbilt University
  23. Publicity.com
  24. Regent Online Journal-Communications
  25. Qualitative Research Consultants Association
  26. Westat
  27. Wharton Forum on Electronic Commerce
  28. Who's Marketing Online