Integrated Direct Marketing
ADMN 689
Spring 2000
Tycho
Classroom
Read
Me First
Syllabus
Bill
of rights Document
Articles
Beenz.com
Bricks
& Morter 1
DM
B2B
Free
Speech
Germany:
Junkmail
Spam
B2B:
Staples
Finland
Web
Geezer.com
Permission
Ads Medical
Postcards
Sports
Website
VFlash
E-Retailers
Fidelity
Focus Groups
Short Videos--You
will need RealPlayer
(click on the RealPlayer icon if you don't have it. It will take
you to the RealPlayer website. You can download the freeware version.
It's call RealPlayer 8 Basic. It is located just below the RealPlayer
8 Plus Pay version.)
Bill
of Rights
Bill
of Rights 2
Lectures
Session #1: Lecture
1
Session #2: Lecture
2a
Lecture
2b
Session #3: Lecture
3
Session #4: Lecture
4
Session #5: Lecture
5
Session #6: Lecture
6a
Lecture
6b
Session #7: Lecture
7
Session #8: Lecture
8
Session #9
Session #10
Session #11
Session #12
Session #13
Session #14
Assignments
Topics
for Presentation
Sample
Direct Marketing Plan Outline
Exam Topics
Midterm
Overheads
Session #1
Session #2
Session #3
Session #4
Session #5
Forms
Peer
Evaluation
Web
Sites
Mail:
Theresa
Marron-Grodsky
University
of Maryland University College
Graduate
School of Management & Technology
3501
University Boulevard East
Student
and Faculty Services Center
Room
3212
Adelphi,
Maryland 20783
301-985-7200
any
comments or questions to Theresa
Marron-Grodsky
|