Integrated Direct Marketing
ADMN 689

Spring 2000

Tycho Classroom


Read Me First
Syllabus
Bill of rights Document


Articles

Beenz.com
Bricks & Morter 1
DM B2B
Free Speech
Germany: Junkmail
Spam
B2B:  Staples
Finland Web
Geezer.com
Permission Ads Medical
Postcards
Sports Website
VFlash
E-Retailers
Fidelity Focus Groups
 


Short Videos--You will need RealPlayer (click on the RealPlayer icon if you don't have it.  It will take you to the RealPlayer website.  You can download the freeware version.  It's call RealPlayer 8 Basic.  It is located just below the RealPlayer 8 Plus Pay version.)

Bill of Rights
Bill of Rights 2
 

Lectures

Session #1:  Lecture 1

Session #2:  Lecture 2a
                 Lecture 2b

Session #3:  Lecture 3

Session #4:  Lecture 4

Session #5:  Lecture 5

Session #6:  Lecture 6a
                  Lecture 6b

Session #7:  Lecture 7

Session #8:  Lecture 8

Session #9

Session #10

Session #11

Session #12

Session #13

Session #14

Assignments

Topics for Presentation
Sample Direct Marketing Plan Outline

Exam Topics

Midterm
 

Overheads

Session #1

Session #2 

Session #3 

Session #4

Session #5 

Forms

Peer Evaluation

Web Sites


Mail: 

Theresa Marron-Grodsky 
University of Maryland University College 
Graduate School of Management & Technology 
3501 University Boulevard East
Student and Faculty Services Center 
Room 3212 
Adelphi, Maryland 20783 

301-985-7200 
 

any comments or questions to Theresa Marron-Grodsky