General Comments:

The report should be no more than 10-15 pages, double spaced. Margins should be 1 inch all around. All tables and figures that appear in the report should contain an identification number to permit easy location; (2) a title that conveys the contents of the table and (3) columns and rows should have clear labels.

The only unnumbered page of the document is the Title Page. All other pages, including Appendices, should be numbered.

I. Title Page 

II. Table of Contents 

III. Introduction.

Gives details of the research project regarding (1) background and objectives; (2) methodology, and (3) action standards. This section tells the reader why the study was conducted, how it was conducted, and how the results were evaluated.

A. Background & Objectives
B. Methodology (if survey)

Sample
Procedure
Questionnaire

Methodology (if experiment)

Subjects
Experimental Design
Procedures

Methodology (if focus group)

Subjects
Moderator
Procedures

IV. Management Summary

The management summary is perhaps the most important component of the written report because many of the management team who are designated to receive the report will read only this section. For this reason, the management summary must be clear and concise. In it only the key findings are presented, which are accompanied by interpretative conclusions.

A. Key findings.
B. Conclusions.
C. Marketing implications & recommendations.

V. Detailed Findings

The detailed findings are an in depth, reporting out of the data obtained in the study. No interpretation is provided in this section.

VI. Appendices.

A. Questionnaire.
B. Field materials.
C. Statistical output.
D. Transcript.(Focus Group)
E. Moderators Guide (Focus Group)
F. Data Disk