PPT Slide

Figure 11.2

Classification of Consumer Products

Unsought

Products

Life Insurance,

Self-Improvement

Courses

Cemetery Plots

Shopping Products

Homogeneous: Washing

Machine, Portable Fan

Heterogeneous:

Physical Fitness

Training

Specialty Products

Luxury Cars,

Designer Clothing,

Health Foods

Convenience

Products

Impulse Items:

Magazines

Staples: Gas, Bread

Emergency Items:

Bandages,

Candles

Consumer

Products

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