Life Cycle

Table of Contents

Life Cycle

Product Strategy

Classifying Consumer Products

Classification of Consumer Products (figure)

Convenience Products

Shopping Products

Shopping Products (cont)

Specialty Products

Marketing Impact of the Consumer Products Classification System (figure)

Marketing Impact of the Consumer Products Classification System (figure)

Consumer Product Patterns

Classifying Business Products

Classification of Business Products (figure)

Marketing Impact of the Business Products Classification System (figure)

Marketing Impact of the Business Products Classification System (figure)

Product Line Development

The Product Life Cycle

The Product Life Cycle (cont)

The Product Life Cycle (cont)

The Product Life Cycle (cont)

Stages of the Product Life Cycle (figure)

Overlapping Life Cycle of Two Products (figure)

The Product Mix

The Product Mix (cont)

The American Brands Product Mix (figure)

The American Brands Product Mix (figure)

Types of Brands (figure)

Dimensions of Brand Equity (figure)

Alternative Product Development Strategies (figure)

The Consumer Adoption Process

The Consumer Adoption Process (cont)

The Consumer Adoption Process (cont)

The Consumer Adoption Process (cont)

The Consumer Adoption Process (cont)

The Consumer Adoption Process (cont)

The Consumer Adoption Process (cont)

The Consumer Adoption Process (cont)

The Consumer Adoption Proces (cont)

Customer Service

The Consumer Adoption Process (cont)

Stages in the Adoption Process (figure)

Categories of Adoptors Based on Relative Time of Adoption (figure)

Rate of Adoption Determinants (figure)

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