Market Attractiveness: Competitive- Position Portfolio Classification

Fig. 3.04

T13

Strong

Medium

Weak

BUSINESS STRENGTH

MARKET ATTRACTIVENESS

5.00

3.67

2.33

1.00

Low

Medium

High

Hydraulic

pumps

Joints

Clutches

Flexible

diaphragms

Aerospace

fittings

Fuel

pumps

Relief

valve

1.00

2.33

3.67

5.00

Invest/grow

Selectivity/earnings

Harvest/divest

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