Factors Influencing Company Marketing Strategy

T20

Target

customers

Product

Promotion

Place

Price

Marketing

information

system

Marketing

planning

system

Marketing

organization

system

Marketing

organization and

implementation

Demographic/

economic

environment

Social/

cultural

environment

Technological/

physical

environment

Political/

legal

environment

Competitors

Marketing

intermediaries

Publics

Suppliers

Fig. 3.14

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