Table of
Contents
Appraising
the Company Situation
Marketing
Planning
Market
Planning (cont)
Strategic
Planning, Implementation, and Control Process
The
Strategic-Planning Gap
Three
Intensive Growth Strategies: Ansoff’s Product/Market Expansion
Grid
Market
Planning
Steps
in the Marketing Planning Process
Org
Resources, Risks, Opportunities
Org
Resources, Risks, Opportunities (cont)
Org
Resources, Risks, Opportunities (cont)
Org
Resources, Risks, Opportunities (cont)
Org
Resources, Risks, Opportunities (cont)
Opportunity
Matrix (cont)
Threat
Matrix (cont)
The
McKinsey 7-S Framework
Michael
Porter’s Five Forces
Formulating
a Marketing Strategy
Marketing-Mix
Strategy
Factors Influencing Company Marketing Strategy
Marketing
Planning Tools
Strategic
Business Units
Market
Share/Market Growth Matrix
Market
Share/Market Growth Matrix (cont)
Market
Share/Market Growth Matrix (cont)
The
Boston Consulting Group’s Growth-Share Matrix
Market
Attractiveness/Business Strength Matrix
Market
Attractiveness: Competitive- Position Portfolio Classification
Sales
Forcasting
Sales
Forecasting (cont)
Qualitative
Forecasting Techniques
Qualitative
Forecasting Techniques (cont)
Qualitative
Forecasting Techniques (cont)
Quantitative
Forecasting Techniques (cont)
Quantitative
Forecasting Techniques (cont)
Quantitative
Forecasting Techniques (cont)
Quantitative
Forecasting Techniques (cont)
Sales
Forecasting Steps
Top-Down/Bottoms-Up
Forecasting
Top-Down/Bottoms-Up
Forecasting (cont)
Top-Down/Bottoms
Up Forecasting (cont)
Top-Down/Bottoms
Up Forecasting (cont) |
Open
in New Window
Download
presentation source