Distribution

Table of Contents

Distribution

Distribution

Channel Functions

Types of Distribution Channels

Distribution Channels for Services (figure)

Alternative Distribution Channels (figure)

Alternative Distribution Channels (figure)

Alternative Distribution Channels (figure)

Direct Channels

Channels Using Marketing Intermediaries

Channels Using Marketing Intermediaries (cont)

Channels Using Marketing Intermediaries (cont)

Wholesaling Intermediaries

Wholesaling Intermediaries (cont)

Wholesaling Services for Customers and Producer-Suppliers (figure)

Wholesaling Services for Customers and Producer-Suppliers (figure)

Transaction Economies through Wholesaling Intermediaries (figure)

Transaction Economies through Wholesaling Intermediaries (figure)

Functions of Wholesaling Intermediaries

Functions of Wholesaling Intermediaries (cont)

Types of Wholesaling Intermediaries

Types of Manufactured-Owned Facilities (figure)

Manufacturer-Owned Facilities

Manufacturer-Owned Facilities (cont)

Major Types of Wholesaling Intermediaries (figure)

Independent Wholesaling Intermediaries

Independent Wholesaling Intermediaries (cont)

Independent Wholesaling Intermediaries (cont)

Independent Wholesaling Intermediaries (cont)

Classification of Independent Wholesaling Intermediaries (figure)

Types of Merchant Wholesalers (figure)

Wholesaling Services for Customers and Producer-Suppliers (figure)

Services Provided by Agents and Wholesalers (figure)

Retailer-Owned Facilities

Channel Strategy Decisions

Channel Strategy Decisions (cont)

Channel Strategy Decisions (cont)

Channel Strategy Decisions (cont)

Channel Strategy Decisions (cont)

Channel Strategy Decisions (cont)

Channel Strategy Decisions (cont)

Channel Strategy Decisions (cont)

Channel Functions: Who Should Perform Them?

Channel Functions: Who Should Perform Them? (cont)

Channel Management and Leadership

Channel Management and Leadership (cont)

Vertical Marketing Systems (VMS)

Types of Vertical Marketing Systems (VMS)

Types of Vertical Marketing Systems (VMS) (cont)

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