Elements
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Comments
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Content and Organization (60 points)
Claim Letter
- Identifies product or service
- Proposes an adjustment
- Concludes courteously.
- Written in a polite and reasonable tone
- Includes all the necessary information for the recipient to make
the desired response.
"Good News" Adjustment Letter
- Expresses regret about the situation
- State the adjustment
- Ends on a positive note.
"Bad News" Adjustment Letter
- Meets the customer on neutral ground
- Explains why your company is not at fault
- States that the request is denied for the reasons you have mentioned
- Tries to create good will by ending on a positive note
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Design (10 points)
- Business letter in full block style.
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Writing (10 points)
- Clear and concise style of writing
- Vocabulary based on idiomatic American English appropriate for the
intended audience
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Correctness (10 points)
- Only minor errors (an occasional spelling error or an error in grammar)
that do not detract from the purpose of the writing
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Documentation (10 points)
- Documentation may include information in the text of the letter regarding previous correspondence or customer files. It may include any attachments to the letter.
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