Elements

Points and Comments

Content and Organization (60 points)

• Background of the project
• Description of the primary audience
• Description of the secondary audience
• Purpose of the project
• Plan for addressing the needs of the two audiences
• Audience Profile Sheets for primary and secondary audiences included as attached files.

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Design (10 points)

• Format of a formal essay including title
• Single-spaced with a blank line between paragraphs or double-spaced with first line of each paragraph indented
• Subheadings for major sections of the essay

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Writing (10 points)

• Clear and concise style of writing
• Vocabulary based on idiomatic American English appropriate for a general educated audience

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Correctness (10 points)

• Only minor errors (an occasional spelling error or an error in grammar) that do not detract from the purpose of the writing

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Documentation (10 points)

• Ideas, graphics, and writing of others documented using APA or MLA style for in-text citations and a list of Works Cited

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