The Web no longer lives by information content alone, the
thrust of the first class. We now need to make our pages
attractive, with easy to read, compelling text and attractive
graphics. This session will address the use of Cascading Style Sheets,
tables, and graphics to enhance our pages.
Though much knowledge, has been gained since Gutenberg
(1400-1468) invented the printing press, a whole set of new
issues need to be considered. The world of electronic publishing
is upon us. In this class we will address these issues.
Some issues that never come up for print include:
- Provide a SIMPLE layout that is a piece of cake to
understand. Even if your site is aimed at those with Ph.D.s
in Quantum Mechanics include a simple to understand
introduction.
- Make it IMPOSSIBLE for your viewer to get lost in your
site no matter what he/she does, i.e., either include an
index on EVERY page or provide a 'back to index' link on
EVERY page or frame. Make sure that any action your viewer
takes can be easily undone by your viewer.
- Keep your site CONSISTENT in format, color, and
navigation from page to page.
Color is an important tool so take care in its use.
- CONTENT is king, be sure you have something to say and
say it well using correct English, the langua franca of the
Net.
- Always INCLUDE contact, last update, and source identity
information.

The look and feel issue, part of item 3, will be the primary area
reviewed today. A particular look and feel can be created by using
the combined expedient of CSS, tables and graphics.